Is it necessary to have a website for your business? What is the purpose of a website? We will explain the importance of a website for a company, whatever its sector of activity.
The presence on the internet has become unavoidable for almost all businesses. Yet some executives do not see the value of a website for their business because they believe, they have other effective ways to find customers, communicate and grow their business.
For example, the manager of a store generating 99% of its turnover because of the quality of its location could consider that a website is useless. The same goes for a craftsman who sees his customers coming from word. But we will see, this type of reasoning is now risky.
How is a website useful for a business?
The purpose of a website is:
- to generate direct sales,
- But also and above all to generate indirect sales, and to avoid the loss of sales or customers for reasons beyond their control.
A website is therefore important for different reasons: it certainly allows to generate qualified contacts and to sell, but it does not concern all companies. It also allows:
- To inform the public about the products, the services, the tariffs, the terms of purchase, the precise coordinates of the company, the opening hours: so much essential information to remove the first barriers to the purchase. For example, a customer who has a doubt about opening hours will tend to move towards competition,
- To gain easy visibility, if a strategy of referencing or targeted advertising (keyword purchases) is put in place.
- It then makes it possible to convince: more powerful than a commercial brochure, the website can present a large amount of information to reassure the potential customer and to demonstrate the quality and effectiveness of a product: testimonials, photos, demonstrations , examples of use, notices, explanations …
- It facilitates contact: the website is an excellent linking tool, for example through a form. People who would not have dared to call or visit the company’s premises will be able to easily send an e-mail.
- It allows knowing the potential customers: if it is well designed and properly exploited, the website can collect a large volume of information on potential customers; this by the analysis of the frequentation of the pages, or by the data recovered through forms or free offers. We talk about lead management.
- Finally, it allows retaining: if it is updated regularly, if it is connected to social networks, and if it is reinforced by e-mailing or a newsletter, the website can be transformed into an effective tool for Loyalty. The goal is to integrate the customer with the company or a community, so that it feels considered.